SDR in a Room of Contractors

Roanin Podkin in the Operations Mastery Lab workshop room

Dennis said it out loud so I did not have to. At Jason’s mini workshop of plumbing and HVAC companies, I am an SDR at Avoca. They do voice AI. I do not need him to do the product pitch. What the room hears, if the first sentence is “SDR,” is: this is the person who will hassle me for a demo.

Roanin Podkin in the Operations Mastery Lab workshop room
Same weekend, same building. I am not a contractor. The job is to be in the room anyway.

What SDR sounds like to an owner

LinkedIn is full of fifteen-minute calendar holds. Owners already have a filter for that. If Jason Amato — who runs the workshop and is known in home services — says come hike a 14er at 5 a.m., eat triple cheeseburgers, talk about life, that filter does not fire. Dennis: that sounds like a good friend. Then the other HVAC contractors see you among people they trust. Then they will say this is a good dude. Then they will hear that you help them get efficiency through the software you work at.

They do not need the feature list first. They need peers like them using it.

Change the public title

He argued the letters SDR instantly ruin trust. Lead with the missed-call problem, not the internal role. No plumber cares that my scoreboard is demos booked. They care that they missed revenue after hours. I said I would run names. Anything except SDR on the customer-facing line.

That is a to-do with Avoca, not a boast. The tape is the marker.

The full airport interview

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