I asked Dennis Yu when perceived influence becomes influence. His answer on episode one: it is always perceived, until you sit down and eat the food.
CNN is perceived. The contractor who actually fixes the unit is real. The five-star restaurant you have never entered is still a rumor. Then you eat. Then your firsthand experience becomes perceived influence for the next person.
The room we were actually in
He told me my IQ was too high for the question. We were hanging out because Jason Amato put this conference together. Great conference. People said great things about it. That is the simple version of building perceived influence: be in the room the operators already trust, then do the work so the next room is earned.
Potential versus kinetic. Most people collect the invitation and leave it as potential. I stayed for the mountain the next morning. That is the kinetic half.
What this is not
This is not a lecture on personal branding. I did not have a site when we hit record. I said so on tape. The site is a byproduct of recording the conversation and putting it where a stranger can inspect it.
If you want the method in Dennis’s voice from the same week, he published The Magic Berry Principle on the Local Service Spotlight channel. That video is his. This article is mine, from the hour we actually sat.
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